December 15, 2017 / by Amber Wilder
So you have a business and you want people to find you, eh? Well you have to do some marketing. Why? There are two things that drive business: 1. Sales and 2. Marketing.
That's right! Word of mouth marketing is the best marketing out there. Many outlets follow the word of mouth lead by using the review system. Word of mouth is also the most trusted source of marketing- 86% of buyers rely on the opinions of others to decide where they are going to do business.
Social Media is where users go to research, get news, and find out what their peers are using. Social platforms like Facebook, Pintrest, and YouTube, have turned into search engines. Back in 2015, Forbes Magazine reported 43% of searches were conducted on Facebook where only 38% were on Google.
"Two things drive business: 1. Sales and 2. Marketing."
Direct marketing is potent stuff. Networking, when done properly, can yeild the best business results. There's no better way to build a trust-worthy brand than to be around your people, interacting with them on a regular basis.
Because we don't use phone books anymore and we have Siri instead. You have to adapt to the way people are searching for you if you want them to find you.
Print is a great way to remind people that you are there for them when they are ready. It creates familiarity, which is a huge component to making buying decisions.
Marketing your business is a full-time job and really should be handled by an expert. Give your business the recognition it deserves. There's no time like the present.