October 11, 2018 / by Amber Wilder
If you have a business or are thinking about starting one, it's vital to know what your core customer base is. These things change based on location, culture, products & services offered, and consumer behavior. Your core customer base might not be your target, either. Once you can identify your core customer base, you can serve their needs easier and grow your business.
Social media platforms give excellent insights to the activity on your social pages. A/B testing is a great way to see who is engaging and form several customer bases over time.
After several ad campaigns and sales, you can take a look at your results over time and find all of the things in common. Look for the common geographical locations, age, gender, etc. A couple of examples would be middle-aged male fitness buffs from Egypt or women in California aged 20-55. Find out what you are seeing the most of-commonality is key when reading and compiling metrics.
Doing research on your customer base is important. Understanding the values of your customers can help your message reach them ways that they understand things. Just knowing 2-3 definite pieces of information about your audience is helpful and can be used often. Research is like finding magic formulas.
The 80/20 rule says to spend 80% of your time, effort, and resources on your top 20%. Now that you have your data, your customer base(s), and your campaigns properly planned for each, you can apply the 80/20 rule. If 80% of your sales is coming from a top 20%, focus 80% of your marketing efforts on those people. These are your core customers.