January 15, 2018 / by Amber Wilder
Your brand is what people use to identify your business--it's your mark. When it comes to your audience this is EVERYTHING. This is why people choose your over your competitor.
Being memorable is key. Companies should brand with repitition and with a distinct message.
"People don't buy what you do, they buy why you do it." -Simon Sinek
There's something comforting about the familiar. Buyers are more inclined to use your company if they've seen it or heard of it before.
Creating a brand is all about creating a vision and sharing it with others. A good brand is dependable.